Al Kass World Cup Channel

Brand Identity, Visual Identity, Motion Identity
Visual Identity
( CLIENT )
AL KASS
( INDUSTRY )
TV Networks

We transformed Al Kass's identity with a powerful branding: a bold visual system rooted in Qatar's iconic burgundy and gold. We developed a dynamic graphic package, realistic 3D IDs, and textured backgrounds that reflect the channels identity with clarity and strength.

By aligning with their vision and goals, we delivered a cohesive design system that captures their essence and strengthens brand recognition.

( CREDITS )
( CREDITS )
( CREDITS )
( CREDITS )
Martin Schurmann
Executive Creative Director
Bianca Cattaneo
Producer
Natalia Español
Branding & Art Director
Pilar Lerga
Graphic Designer
Mayra Olaya
Graphic Designer
Negro Studio
3D Modeling and Lighting

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